Crocstar Media: Delivering the news for AOL, BBC and Yahoo!

Crocstar Media is a company providing content for websites. It’s headed up by Christine Cawthorne who has worked for the BBC, Yahoo!, AOL, Bauer Media Group and produced content for lots of business websites. Christine approached us when she needed to produce an interesting direct mail piece to raise awareness of her business amongst web design companies across the East Midlands.

Sometimes it’s the simplest design jobs that can be a challenge to get right. We knew Christine’s targets for this mailing were all graphic designers like us, and likely to be quite harsh critics of any mailer that happens to drop through their letter box. Staying unfussy but stylish, and focussing on communicating Christine’s message was the key, and we’ve been suprised and delighted to see the positive feedback Christine has received from her recipients.