Boots / Cactus Images
Commercial photographers, Cactus Images, produce striking product photography for Boots to use in their international markets.
Boots invited their overseas teams over to the UK and wanted to give them a library of marketing images to use, but present it in an interesting way that captured the value and effort inherent in this large body of work.
Boots only required a small quantity so we designed a luxurious bespoke box, featuring a multi-tiered inner section, to hold a photo-book, a portable hard drive and it’s USB cable. The lid had hidden magnetic closures and a ribbon to lift the book out of the box, which was itself protected by a die-cut sleeve.